110 East Ninth St. Suite A-660
Los Angeles, CA 90079
Toll-free: 866.354.9944
Phone: 213.614.9633
Fax: 213.614.9699
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There's nothing more exciting than expecting a child.
Add to that fabulous glow during the most breathtaking nine months of a woman's life
by offering our designers' amazing collections in your boutique.


is a baby/maternity/gifting showroom based at the California Market Center in Downtown Los Angeles. Seeing an opportunity and need in the marketplace to offer stylish apparel and gift sets for maternity, nursing and baby/kids as well as luxe, quality accessories at affordable prices, fashion conscious former buyers Dori Rhoades and Julie Khoury founded Conception in 2004.

Conception prides itself on offering premium service to all its customers whether working with large or small accounts or seasoned or new buyers. In 2015, Dori took on Conception solo so Julie could spend more time with her family.

Focusing on the needs of fashion-minded mothers-to-be and combined with her extensive buying background, Dori has cultivated a select number of brands that represent the quality in design and function that she herself pursued as a buyer.

We warmly invite you to visit our showroom, where we would be happy to assist you in finding the perfect assortment for your store.


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