Julie Khoury and Dori Rhoades first
met in 1999 while working as buyers for a start-up company in Los
Angeles called Babystyle. As Babystyle expanded its services from
online to catalog to retail stores throughout the West Coast, Dori
and Julie oversaw buying for the company’s softlines department,
which included maternity and baby/kids apparel, along with nursery
décor.
With this experience, coupled
with the fact they both were in the early stages of starting
their own families, Julie and Dori dreamed of creating
a unique home for hip and eclectic designers from the U.S.
and abroad to showcase their collections before the buying
community.
Their dream became a reality
with the birth of Conception in 2004. Having experienced
their own pregnancies (Dori with Oliver and Hanna,
and Julie with Aisley and twins Quinn & Sadie),
the two not only bring to Conception a keen eye for fashion,
maternity apparel and accessories, but also a “feel” that
only a mother would know. This hands on familiarity, enables
Conception to feature lines that keep mommies-to-be stylishly
chic during pregnancy.

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